Kindle

SporTV

Pelé and Pepe; Romário and Bebeto; Ricardo and Emanuel;
Kindle and SporTV – duos that only enter the field to win.

We “passed the ball” back and forth with SporTV, developing communications projects in the virtual environment in an integrated manner for the streets. All of them were successful, and several left their mark in the broadcasting company’s history and became case histories around here.
Take a look.

Integrated Campaign . Application
Revista Sportv

London 2012
Campaign

In 2012, the Olympiads were, of course, the apple of the TV channel’s eye. And it was with corresponding devotion that Kindle handled the campaign. We then created integrated communications that transmitted the emotion of the Games.

London buses

In line with the concept of the printed campaign, which was based on London-related elements, we simultaneously placed on the streets of Rio four buses that simulated the famous red double-decker buses of the British capital.

Ônibus Sportv
Site Claroclube

The fans’ passion

A huge flag, the size of the fans’ love for their soccer team, was Kindle’s idea for the SporTV campaign during the 2012 FIFA World Cup. Fans would access the application and indicate the team for which they hold a blind passion; and the team with the most fans on the app won a giant flag. The campaign was an absolute success, and Bahia won the dispute, with over 13,000 fans registered on the app.

Revista SporTV

Campaign

The first Confederations Cup in Brazil was the motive for great enthusiasm on SporTV and throughout Brazil. Accordingly, we developed a campaign that transmitted this joyful spirit to our audience.

On Air SporTV
Revista SporTV

Ads

Among the one-off ads created for the client, one of them, in a good-humored manner, announced the broadcast of a Ladies Professional Golf Association tournament, in Rio de Janeiro.